Have you ever had a conversation that went wrong, or hired someone with great credentials, only to find they didn’t fit? It’s all down to communication styles and natural strengths
VITA Profiling®
For better team communication - simply, quickly and effectively. Nobody else has our diagnostic tool, VITA Profiling because we developed this exclusively and specifically to meet the needs of agribusiness owners and managers.
VITA Profiling® is a unique tool that’s simple and easy to complete. It helps you understand behavioural and communication preferences, both for yourself and your team. It offers a practical way to identify how people work best, and is particularly useful when recruiting for specific roles.
How does it work?
Unlike other complex, time-consuming profiling tools, VITA Profiling® delivers a clear, single-page report based on an easy online questionnaire. This report covers:
- Overview – key characteristics of the person.
- Team Dynamics – how they’ll fit into a team.
- Working Environment – the best setting for them.
- Communication Style – their preferred ways to give and receive information.
Benefits of using VITA Profiling®
It’s a cost-effective alternative to traditional psychometric tools, helping you recruit the right person and improve team culture with minimal effort.
> Is it accurate?
Every VITA Profile® we produce is carefully reviewed to pick out the nuances and specific combinations of characteristics in every set of responses to the questionnaire. This produces profiles that our clients tell us are 95%/98% accurate.
Your VITA Profile® will be unique to you and whilst you’ll be able to spot similarities and differences with others, you’ll have a clear understanding of why you find it easy to communicate with some people and struggle with others.
> Who is it for?
If you’re looking for a highly detailed psychometric report that will review your behaviour from every angle and in every circumstance, then VITA Profiling® won’t suit you. If however, you need to quickly understand your own preferred communication and behavioural style or that of your team, potential employee or your client, then VITA Profiling® is perfect for your needs. It doesn’t matter what market you operate in, the size of scale of your business or even if you simply want to understand your partner, VITA Profiling® is a great solution.
The VITA Profiling® report is based around four character types
The Visionary (V):
is Bold and Assertive
Visionaries are future focused, decisive, results orientated, driven and confident. Get to the point quickly and stick to the facts when talking to them.
The Investigator (I):
is Logical and Organised
Investigators are orderly individuals that prefer to reflect and think things through. Be clear, calm and patient to get the best results from them.
The Team Maker (T):
is Supportive and Caring
Team Makers are caring, considerate and often the glue that hold teams together. Be warm, friendly and interested to get the best from them.
The Adventurer (A):
is Enthusiastic and Imaginative
Adventurers look to the future with optimism, inspiring others with ideas and acceptance of change. Avoid approaching them with too much detail and do give them freedom to create and contribute ideas.
In reality, we all have a little bit of each VITA within our own personality but we will tend to lead with one or more of the characters.
This is what the world sees and by being aware of our lead character(s) we are able to adjust and flex our style according to the person we are engaging in conversation.
The tool examines your preferences to develop a picture of your communication and behavioural style. It’s important that the VITA Profile® isn’t used as a “label” or an excuse for our behaviour. It simply helps us identify how we may be different to others and helps us flex and adapt our style when we are required to do so.

