Skip to main content

Sustainability - The impact on farmers

Sustainability is one of the most discussed topics in agriculture. Increasingly, the general public are more conscious about future food security, and people are becoming aware of the provenance of what they eat. Even if it is just a farmer’s name on a packet, it’s a step in the right direction.

But whilst we’re thinking about climate, pollination and green policies made by people who don’t necessarily understand the impact on farmer’s income- we can forget to think about where we place ourselves in the mix. It isn’t just us in a people focussed business who are starting to think more about people sustainability.

Aligning your team and being able to retain staff help prevent reactive processes that waste our time and resources. Considering the experience and motivations of staff, you can train, support and best use your most valuable resource. You have the opportunity to both improve business outcomes and better people’s lives.

Futureproof your team by upskilling:

The skills shortage is a huge industry threat. By 2030 WEF projects that 85m jobs worldwide will be unfulfilled because of lack of skills alone. Only 4% of small farms take part in training programmes, compared to 28% across other European industries. It’s daunting investing in staff who leave, but agriculture is at disproportionate risk of the skills gap- and you will be fishing from that talent pool. Increasing access to learning resources also means people are more likely to upskill themselves in their own time.

Encourage equitable supply chains:

You know farmers are essential in the supply chain. It’s also the role of those buying and selling what you work hard to produce, to treat you fairly, which can be an uphill battle. If you can keep your workforce respected, and keep your data transparent, it makes it easier for the next step to respect you too.

People-first as the decision driver:

It’s people who implement new technology and decide on a company’s transformation. People first organisations are more resilient and capable; everyone is aware, involved and knowledgeable about what needs to be happening within the business and its sustainability goals.

Employee engagement is key, and focusing on the wellbeing of your employees and colleagues pays dividends in productivity, motivation and innovation.