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Do you struggle to attract the right people to your farm?  If so, it might be time to look at your farm through the eyes of potential candidates.

In this blog, Paul outlines 7 top tips on attracting the best candidates for your farm.

   

1. Reputation

Bad news spreads fast so how you lose people from your business is just as important as how you recruit them.  What is your reputation?  Are you known as a farm that hires and fires its staff?  Or one that retains and develops its people?  Be a farm that others talk about positively as the top people in the industry always check out your reputation through their network.

2. Online presence

The top performers in the industry are internet savvy.  They will check you out online and if all they can find about you is a directory listing when another farm has a small website, a Facebook page, Instagram account and are active on Twitter – you’ll potentially miss out.  Some attractive pictures of your farm, your team and your animals can attract the best candidates.

3. Good advertising

The quality of your job advert will hugely influence the quantity and quality of potential recruits.  It’s your chance to sell your business – so be proud of your farm.  Use pictures if you can and remember to include details of the housing and local facilities, schools and travel links.

4. Awards

You may be sceptical about entering awards but if you’ve won them, you’ll be the farm of choice for some people.  It shows that your business is one of the best in the industry and gets you great publicity.

5. First impressions

Do you have rusting machinery and tools lying around the farm?  What is your housing like? Do you have a clean (and working) toilet and a warm place to rest for your staff?  The first impression you give during an interview will hugely influence how your business is judged so remember – if you wouldn’t expect your own family to live and work in the conditions on your farm, then don’t expect the best staff to do so.

6. Salary

For many, money isn’t the most important aspect when deciding where to work, but if you want the best people, you must be competitive.  But also think about working hours, time off and potential bonuses or profit share.  There are many ways to incentivise staff so ask at the interview which factors are the most important to your candidate.

7. Training and Development.

Be clear on how you invest in and develop your staff.  Do you encourage time off farm in discussion groups? Will they be able to work with external consultants, vets and advisors?  The best people want to grow so show them how your business will develop their skills and careers.

We take the headache out of staff management and development